This collection is a dynamic and extremely light form incorporating precious materials that have been finished perfectly. The Furniture Collection by Mercedes-Benz Style brings the unmistakable use of lines and high quality of Mercedes-Benz indoors. It reflects the progressive, dynamic design idiom of the current show cars and offers the exclusive emotional experience of Mercedes-Benz in private living spaces and business premises.
Mercedes-Benz Style realizes its avant-garde designs in close collaboration with the Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture. An inspirational partnership built on the mutual passion for absolute quality and leading design. The collection will consist of a sofa, a chaise lounge, a dining room table, a sideboard, assorted chairs, a home theater system stand, a chest of drawers and a bed. Each piece promises to offer “dynamic yet timelessly elegant design,” including wooden chair backrest shells inspired by the seat shells in Mercedes’ latest research vehicles. Even the sideboard, the most pedestrian of dining room furniture pieces, has a glass door with a surrounding bevel meant to resemble the air intake of a sports car. Ensuring that owners remember who’s behind the design, each piece will wear a subtle Mercedes-Benz Style logo.
We found that the series has an aerodynamic feel to it. The lines swoop upward with grace and ease. The carbon fiber elements give the collection a space age, lighter than air, appearance. The assembly would fit perfectly in a modern space age environment. The chaise looked like it could take off and soar at any moment. Gibraltar was very impressed by the comfort factor as well. The seating provided great lumbar support, and the high end leather materials caressed the back in luxury and suppleness. The collection boast a litheness and grace that are unequaled by other providers and creates a cocoon of extravagance.
While Mercedes-Benz Style may be new to the furniture business, automakers are no strangers to branding luxury goods. Lamborghini, for example, has a line of carbon fiber luggage that bears its name, and companies ranging from Aston Martin through Infiniti have affiliations with luxury watches.
Gorden Wagener, head of design at Mercedes-Benz Style, said of the collection, “The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well.” If you want that emotional experience in your living room, minus the occasional grease or oil stain, the Mercedes-Benz Style furniture collection is expected to be available at high-end furniture stores, showrooms and interior design studios beginning this October at our Beverly Hills site.
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