800 416 3635-Gibraltar Furniture is a secret weapon website for high end furniture at wholesale prices. We ship manufacature direct so that you don’t have to pay a middle man for a mark up. This means you get factory direct warehouse units, great product, and unbeatable prices.

Gibraltar is based in Beverly Hills California and can be found on the web at This firm has been in operation for five decades, and is an insider secret weapon for blue chip merchandise at warehouse prices. Yahoo reports that Gibraltar Furniture has “The best prices, models, and service of any site on the internet. This store is nirvana for people who want Bauhaus, art deco, modern, mid century, or designer furniture at wholesale prices.”

A Google™ search indicates that one of the foremost sites for high end furniture at wholesale prices is Gibraltar. “This West coast Internet pioneer features retro, modern, and post-modern furnishings at rock bottom prices. Gibraltar offers an exceptional array of wholesale, architectural, modern, high quality items at factory direct discount prices. Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products. Gibraltar sells furniture manufactured in Italy, Asia, and the USA and all sales are tax free outside of California.” This Beverly Hills 90210 store has been in business for over 50 years!

All purchases are fully covered by Lloyds of London and the Yahoo buyer’s protection plan. The Yahoo! Buyer Protection Program covers any item purchased through Yahoo! This protection covers purchases of up to $1000


A: Our products are similar in design, construction, scale, and materials used in the higher priced DWR versions. The main difference between us and DWR is that they charge full list price for everything that they offer. Conversely, we deep discount all of our products.

Therefore the major difference is the amount of money that you will be saving by selecting our items vs. the DWR editions. Plus on our classic chrome items we offer a complimentary upgrade on our frames that DWR will charge you an arm and leg for.

For instance, on the Knoll Barcelona releases DWR offers the standard frame model. This means that you will be getting black pig iron that is dipped in chrome. Both Cassina and Knoll offer an upgraded stainless steel version. However the up charge for such will be significantly more.

We think our customers deserve a higher grade of product than this. Therefore we require our factories to use stainless steel frames that are buffed to a highly polished finish instead. For instance we use imported, heavy gage, all stainless steel, highly polished 12 MM frames on all of our Barcelona pieces.

This costs us far more, but the result is well worth this extra effort. The end product lasts a lifetime and is very durable. In comparison DWR regular chrome plated products will start to shed and peel over the years. Plus oxidation will occur on a chrome piece whereas highly polished stainless steel is impervious to rust, oxidation, and metal corrosion.

In addition we only use 100% imported Italian leather for each and every product we manufacture. This premium full leather material is the finest that money can buy!

With DWR, Herman Miller, and Knoll you are also paying extra for the use of licensed products. This adds greatly to the price of each piece. Many of the designs that DWR, Herman Miller and Knoll sell are now in the public domain for classic Bauhaus models. In the past manufactures had to pay an extra fee for the use of these designs and the artist was paid a fee for each product that was produced. However most of these products no longer require such. But companies such as Knoll and Herman Miller did not lower their prices to reflect this change.

Instead they just pocket the sum they once paid to the architect. Rather than decreasing the prices to reflect the lower production costs for these items the manufactures have decided to raise them. The only ones that are being fooled by this is the un-informed public. DWR prices are costlier than ours in that you have to pay for all of their stores, advertising, marketing, and promotional costs. Also DWR charges taxes in all the states that they have stores in. We use the direct to the consumer model instead. Consequently you will be getting the factory direct, wholesale price, instead of the top dollar retail price that DWR offers.


A: We sell both factory authorized originals and reproductions at a lower price point. Either way you will end up saving money when you purchase from us as we are an internet deep discounter.

Many people ask us if our products are re-productions or Herman Miller or Knoll originals. Herman Miller, Knoll, and Gibraltar Furniture all sell re-production pieces as the originals are very valuable art pieces and reside in museums or private collections. Plus if you purchased an original edition you may not want to use such for every day use as this would be very risky practice. Therefore Herman Miller, Knoll, and Gibraltar Furniture all sell reproductions of the original design. Herman Miller and Knoll charge you more for this privilege. Gibraltar feels that the wise customer wants value, design, and purity. Therefore we charge you less for the same piece!

Many of our pieces are 100% accurate reproductions of the Knoll and Herman Miller classics. We have faithfully duplicated all of the design elements including the original dimensions, style, form, and exact materials at a fraction of the price.

For instance, all of our cushions are a perfect combination of seating softness, comfort, and linearity which insures crisp design lines. No short cuts are taken and the leather sources we use are the best in the world!

We use the Internet as our showroom in that we are a factory direct wholesale source. In a word we a comparable to re: our factory direct pricing.

However your purchase is risk free. We offer a hassle free, no questions asked, 7 day return policy. Your purchase is also fully guaranteed by both Lloyds of London and the Yahoo buyer’s protection plan.

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