SUPERFINE LUXURY PET FURNITURE DEBUTS

Gibraltar Furniture is the premier go to source for modern design for pet furniture! We are pleased to introduce you in the Superfine world, a new concept of “pet-living” based on the high quality and reliability of Made in Italy Brand and Design. Superfine Pet Luxury is the exclusive line of designer beds and accessories for our four-legged friends.

Superfine products are not just objects but have the soul of those who believe in beauty and excellence. An attractive and elegant style, extremely unique synthesis of luxury, elegance and modernity. Superfine, unique product with dual personality: both a sophisticated designer furnishing accessory and a five-star house for your puppies.

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Superfine creations are precious, original and functional, result of a meticulous work of the most expert Italian luxury craftsmen that gives an absolutely excellent item, which reflects the high standards of quality and style of the Made in Italy products. The creations are the result of the genius of Paolo De Anna, a creative entrepreneur from Vicenza with 20 years of experience in pet care. Our customers are sophisticated and demanding, in search of innovative and chic items that are in harmony with the furniture and style of their homes.

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2014 REVOLUTIONARY SLIDE COLLECTION DEBUTS AT GIBRALTAR FURNITURE

Gibraltar Furniture is proud to announce that it has unveiled the new 2014 SIDE collection on line at www.gibraltarfurntiure.com.

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This revolutionary brand is made in Italy and was established  in 2002. SLIDE benefits from over 20 years of experience in manufacturing plastic resins, acquired through earlier production experiences in the housewares and gardening sectors.  SLIDE was the very first Italian design company to produce illuminated furniture made of polyethylene, with a successful formula soon exported worldwide. Today SLIDE’s activity is complemented by SLIDE EVENTS,a services brand specialized in integrated management of private and corporate events, and by the SLIDE art project.

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SLIDE’s production includes seats, tables, lamps, bar counters, pots, shelves and much more. The company’s enormous capacity for both productivity and creativity allows the introduction of one new product (on the average) every month – transversal, heterogeneous and unusual items in which subtle light and bright colors blend in a powerful and distinctive manner, creating a unique and evocative atmosphere.  The company has recently expanded its offer working on two parallel fronts – by introducing a line of lacquered objects (suitable for a high-end, luxury market) and by broadening the range of  production processes (injection and polyurethane foam molding) and materials (now including  polypropylene, HPL and polyurethane).

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To develop its projects, SLIDE partners with internationally acclaimed designers such as  Marc Sadler, Karim Rashid, Marcel Wanders, Paola Navone, Alessandro Mendini, Stefano Giovannoni and Marco Acerbis, striving to create quality products and conquer a position
on the medium to top segment of the market. These high-profile partnerships are complemented by a constant investment on talented young designers, very rich in potential although at times little known.

Being made of only one material, SLIDE’s products are fully recyclable. In addition,  it is corporate practice that the output of one production line is used as input for the next one,  thus avoiding any waste of materials. The whole illuminated range of products is also available with rechargeable batteries or a LED lighting system, allowing maximum energy saving.

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Gibraltar Furniture has been in business for over 50 years. Yahoo News reports that Gibraltar Furniture has  “The best prices, models, and service of any site on the Internet.  This Beverly Hills 90210 store is nirvana for people who want Bauhaus, art deco, modern, mid century, or designer furniture at wholesale prices.

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Google states “This West coast Internet pioneer features retro, modern, and post-modern furnishings at rock bottom prices. Gibraltar offers an exceptional array of wholesale, architectural, modern, high quality items at factory direct discount prices. Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products.”

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Yahoo News reports that “Gibraltar Furniture is an Secret Weapon Web Site for blue chip merchandise at warehouse prices Yahoo News.:

DRIADE BOWS AT GIBRALTAR FURNITURE

Gibraltar Furniture is proud to announce that it has added Driade to our collection of world class international furniture brands.

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Driade was born in ’68, some decades ago, in the same period as the trends that would have characterized the twentieth century: both the rigor of geometric and rational design and , on the other hand, the recovery of pop art and its influence on pop and radical design.

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Today, the “design landscape” is quite different, permeated as it is by the globalization and all- embracing digitization.To understand Driade, you should visit its headquarters in Fossadello, near Piacenza.
In this sense, the headquarters is a perfect “aesthetic laboratory” for it expresses the idea of an overall image where everything contributes to create a work of art; a Wagnerian gesamtkunstwerk, where you can find pieces of architecture, furniture, objects, fabrics and carpets and where designers, photographers, graphic designers, web designers, and workers can meet together. There’s something that reminds us of the Grand Duke Ernest Louis of Hesse who called, in 1899, the architect of the Viennese Secession Joseph Maria Olbrich to design the “Colony of artists”, Mathildenhöhe, in Darmstadt: made of buildings by Olbrich himself and, among the others, by the young Peter Behrens. It was right Behrens to give the most acute definition of Darmstadt: “celebration of life and art.”

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It was meant to welcome artists, architects and designers in a place, symbol of aesthetic research, aiming at the popularization of applied arts in Germany, through the design and production of furniture and objects meant for retail.
The epoch of Mathildenhöhe was the early twentieth century, now we are in the XXI century: the age of the avant-garde, of rationalism vs. expressionism, of geometry vs. dreamy figures, has gone. The conflicts that characterized the design of the last century, if not yet disappeared, are certainly vanishing and have acquired a different sense.

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This phase is marked by the multiplicity of languages that make it difficult to identify trends or relationships. A variety of authors, not always easily assessable and not all entirely acceptable, is building this century, which is characterized, in art and design, by pluralism, multiplicity of signs, and “idiolects” – as Roland Barthes called the use of language specific of a single author. The “Aesthetic laboratory” of Driade is fully relevant in this new and pluralist twenty-first century, while continuing to pursue its dream of “celebration of life and art”. Vanni Pasca

Driade is a complex project about refined aesthetics of living. In its multifaceted and eloquent catalog, Antonia Astori’s containment systems dialogue with Aleph collection furnishing: while the former organize space and constitute its skeleton, the latter isa multilingual laboratory of contemporary design.
Over the years, the catalog has displayed and promoted a rich variety of researches, poetries and international trends, portraying Driade as a constantly changing, one-of-a-kind aesthetic experiment. Today, we can clearly see what has implicitly made the difference right from the tokyo-pop-1outset: a predisposition to listening a sort of alertness and close attention to the signs coming from overseas, in order to develop those which can be translated into familiar pieces of furniture.

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of architecture capable of absorbing and redistributing the impact of different languages. Today they have become more precious, often assuming the form of rigorous furnishing. They still guide though the flow of languages that shakes the customs of traditional living.

This permeability to differences makes the Driade project a highly up-to-date proposition, open to the future. It rejects the leveling of globalization, but senses the vitality and freshness arising from a multiplication of places where ideas are developed and products are produced.

Driade multiplies local voices, crosses borders and opens up to different influences coming from various levels of culture. The guarantee lies in high quality standards, starting from the designers’ proposals right through to production and communication.Paradoxically, the more Driade grows and evolves,accommodating diverse articulations in its catalog, the simpler it becomes clarifying and laying bare the internal paths that make it possible to create organic and coherent areas of taste. Driade’s many personalitiesare organized around a system, and each of them lives its own autonomous and complete life, which can be either orderly or unconventional, neobourgeois or revolutionarily aristocratic depending on the sensitivity and taste of whoever is choosing. Each person finds his or her own individual Driade. The extent of the tonal range, the variety of accents, and the potential to introduce dissonances that accentuate the harmony of the whole: these are the elements that differentiate Driade in the apparently elementary microcosm of living.

More than just a “brand”, Driade is thought of as a “global brand”, where the aesthetic and promotional richness is due to the character of its authors more than to the logic of a traditional business strategy. From the beginning, thus, the press communication was assigned a strategic and “evocative” role, basically on two levels: the divulgation and the promotion. Both of this functions give rise to a “metalanguage” where the “words” of individual artists are organized within a flow of communications, including publishing initiatives, slogans, events, etc. : in this way, the product’s explanation it’s told both by the story of an atmosphere and the allusion to a space where individual objects are witnesses and guarantors.
In this case too, you have to look behind effects to find people: Adelaide Astori, who interpreted emphatically the concept of production as collection with her unitary and continuous press direction, imagined a “second life” where objects and fDriadeInOutfurnishings were more real than in reality.
As Italo Lupi wrote, Adelaide Astori has been able to “imagine the photo shoot as a true product of the dramatic technique”: the “houses” of Driade arise, in fact, from the most “precious” room in the factory of Fossadello, the white room, where things are arranged as an idealized vision, that becomes tangible and concrete though the photographed image.
Communication, therefore, is not only the natural vehicle for the transmission of data: its “virtual” nature acquire, in fact, a structural value which is one with the eclecticism of the catalog : it’s a catalog itself, or rather a container where the artists’ idiosyncrasies and the producers’ individuality are combined into a single image. Virtual and real at the same time.
Fulvio Irace.

“Beauty factory”, “agency-enterprise”, “creative laboratory” … Many definitions have tried, over time, to define the atypical image of Driade in the landscape of international design. Each of them depict a part of reality, but none describes it all. Behind every company, there are indeed individuals, charisma, intuition and dedication of a unique character that finds, in the outline of work, the most suitable soil for the completion of its personality.

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How could you possibly think about “Wiener Werkstätten” without Joseph Hoffmann, Omega Workshops without the extravagant members of the exclusive Bloomsbury group, Memphis without Ettore Sottsass or Alchymia without Alessandro Mendini? Similarly, in 1968, Driade would have never been born if a young graduate in architecture hadn’t decided to turn his back to the family business – a solid enterprise of concrete prefabricated – to give shape to a dream very close to an obsession. Producing furniture and furnishings not as “types” – that is, elements of an infinite assembly line- but as individual art objects; to become, therefore, not an entrepreneur, but an art collector. The obsession becomes production, but its rules are not those of the market, but those of many individual choices. Enrico Astori has repeatedly stated that he would have never been able to produce things that wouldn’t have liked to give friends or keep at home: it may seem incredible (or naive) to trade analysts but, this is how Driade was developed as a factory of art. It is so that its greedy, irreducible diversity of creative enterprise, focusing on the language of authors, artists and designers, was developed and spread.
The strategy of the collector becomes the company’s strategy: the brand is focused on the essence of experimentation and dissemination. Driade collections, in almost half a century, have become something like a logical labyrinth, where everything finds its natural place and talks to us of an endless time when collections, themselves, perpetuate as a family legacy. That’s why Elisa Astori has become, since a while, the mistress of a house that needs to be always updated and enriched of the idiosyncrasies and ambitions of the heirs, to remain vital and constantly open to the world.

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MERCEDES BENZ FURNITURE COLLECTION DEBUTS

Gibraltar Furniture recently returned from Italy where we had the privilege of previewing the new Furniture Collection by Mercedes-Benz Style before it’s debut this month.

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This collection is a dynamic and extremely light form incorporating precious materials that have been finished perfectly. The Furniture Collection by Mercedes-Benz Style brings the unmistakable use of lines and high quality of Mercedes-Benz indoors. It reflects the progressive, dynamic design idiom of the current show cars and offers the exclusive emotional experience of Mercedes-Benz in private living spaces and business premises.

Mercedes-Benz Style realizes its avant-garde designs in close collaboration with the Formitalia Luxury Group, one of the leading Italian manufacturers of designer furniture. An inspirational partnership built on the mutual passion for absolute quality and leading design. The collection will consist of a sofa, a chaise lounge, a dining room table, a sideboard, assorted chairs, a home theater system stand, a chest of drawers and a bed. Each piece promises to offer “dynamic yet timelessly elegant design,” including wooden chair backrest shells inspired by the seat shells in Mercedes’ latest research vehicles. Even the sideboard, the most pedestrian of dining room furniture pieces, has a glass door with a surrounding bevel meant to resemble the air intake of a sports car. Ensuring that owners remember who’s behind the design, each piece will wear a subtle Mercedes-Benz Style logo.

We found that the series has an aerodynamic feel to it. The lines swoop  upward with grace and ease. The carbon fiber elements give the collection a space age, lighter than air, appearance. The assembly would fit perfectly in a modern space age environment. The chaise looked like it could take off and soar at any moment. Gibraltar was very impressed by the comfort factor as well. The seating provided great lumbar support, and the high end leather materials caressed the back in luxury and suppleness. The collection boast a  litheness and grace that are unequaled by other providers and creates a cocoon of  extravagance.

While Mercedes-Benz Style may be new to the furniture business, automakers are no strangers to branding luxury goods. Lamborghini, for example, has a line of carbon fiber luggage that bears its name, and companies ranging from Aston Martin through Infiniti have affiliations with luxury watches.

Gorden Wagener, head of design at Mercedes-Benz Style, said of the collection, “The various pieces of furniture reflect the progressive, dynamic design idiom of our current show cars and concept vehicles, offering an exclusive, emotional experience outside our vehicles as well.” If you want that emotional experience in your living room, minus the occasional grease or oil stain, the Mercedes-Benz Style furniture collection is expected to be available at high-end furniture stores, showrooms and interior design studios beginning this October at our Beverly Hills site.

A Google™ search indicates that one of the foremost sites for high end furniture  is Gibraltar. “This West coast internet pioneer features retro, modern, and post-modern furnishings. Gibraltar offers an exceptional array of, architectural, modern, high quality items. Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products. Gibraltar sells furniture manufactured in Italy, Asia, and the USA and all sales are tax free outside of California.

Gibraltar Furniture is proud to be a #1 wholesaler for Ameico, modern classics, Barcelona, and huge selection in modern furnitures such as modern outdoor furniture, modern lighting, modern office furniture, and much more. Gibraltar Furniture has been in business for 50 years. Yahoo News reports that Gibraltar Furniture has “The best prices, models, and service of any site on the Internet.