WHOLESALE MODERN FURNITURE – WWW.GIBRALTARFURNITURE.COM

A Google™ search indicates that one of the foremost sites for high end furniture at wholesale prices is Gibraltar. “This West coast Internet pioneer features retro, modern, and post-modern furnishings at rock bottom prices. Gibraltar offers an exceptional array of wholesale, architectural, modern, high quality items at factory direct discount prices. Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products. Gibraltar sells furniture manufactured in Italy, Asia, and the USA and all sales are tax free outside of California.” This Beverly Hills 90210 store has been in business for over 50 years!

Q: ARE YOUR CLASSIC PRODUCTS COPIES OR ORIGNIALS?

A: We often get the question: “Are your pieces original?”

We sell many items that are fully licensed products from the official sources.

We also feature many lower cost alternatives for customers who are looking for cost effective options

All of our products are “mint in box” brand new items. (Original vintage products would be very expensive products to obtain. A few authentic, old originals are found in museums, or sell at astronomic, (but realistic) prices at auctions or at antique stores. Often times these pieces are often in very bad shape as a result of years of wear and tear.)

Instead Gibraltar offers both authentic and also high quality reproductions, at factory direct prices on all these pieces! Many of these items are “reproductions” of old designs. Our design experts have exactly copied each and every detail and faithfully executed all of the scale, aspects, and lines of these masterpieces.

Careful attention has been given to maintaining the same look, feel, and style of the Bauhaus icons that define modernism. You will be getting a perfectly made modern art piece, crafted in the European tradition, at a price you can’t beat!

We use overseas factories to achieve these results. We use due diligence to insure that all the right tools are used in this process. Despite the designers’ intention to create furniture which can easily be produced mechanically, the creation of modern classics requires considerable skilled hand labor and a wide variety of different production steps. We employ only perfect manufacturing methods in order to bend tubes and to make upholstery that keeps its shape for decades. The results are master pieces that ring true to the originals.

Our overseas factories use optimum methods to reproduce these beautiful Bauhaus and Modern Classics Furniture in a way so you can enjoy them year after year.

To illustrate, we offer the Barcelona series at our store. Mies van der Rohe designed the Lounge Chair and Ottoman for the German Pavilion at the International Exhibition of 1929 in Barcelona, Spain. The “X”-shaped Mies Lounge Chair and Ottoman features sleek minimalist line styling which produces a perfect blend of art and function. Gibraltar’s Mies Lounge Chair and Ottoman is made of heavy gauge solid stainless steel seamlessly welded and polished to a high luster, It features comfortable high density fire-retardant polyurethane foam wrapped in Dacron, enclosed in ticking, and encased in fine imported 100% Italian leather.

Many of the classics have undergone some construction changes since they were designed in the 20’s and 30’s. Today’s materials and tools allow for construction as crisp as the designers envisioned, but could not necessarily achieve due to the state of yesterdays technology. Many problems have occurred in older pieces when metal fatigue has resulted in damaged frames which can no longer be used. Our modern construction technique produces a metal frame with greater strength in its joints. This means your furniture, will be sturdier than the originals.

Our reproductions are very high quality new items designed for daily use. They are not numbered or stamped to justify the tripling of prices. If you purchase an item like this, you are actually paying for a license fee that is no longer required. The manufacture of such pieces is charging you a premium for a royalty that once went to a designer. Now that these designs have been paced into the public domain a patent payment is unnecessary. However, instead of lowering the price points on these editions the fabricators are happy to hold onto your money and pocket the difference. They will not lower their price levels to reflect this change to not offend their previous customers. Instead they are happy to charge thousands of dollars more for the same items that we sell for a fraction of the price.

Our entire pieces feature high quality imported premium heavy gauge steel. Ultra-Premium #304 Solid flat bar stock Stainless Steel pieces are used in each of our units. These are then hand polished to a super brilliant chrome style finish. Our frames are NOT made using lower cost carbon steel, which may be chrome-plated hollow tubes and then bolted/screwed together. Over the years this chrome will start to peel and corrode leaving you with an ugly unit.

All of our reproductions are made using 100% imported Italian leather. Multiple colors and grades of premium top grain Italian leather are available for your design requirements. We sources our hides from the same supplier that provides leather for Mercedes Benz and BMW automobiles Every square of leather is hand selected, piped, tufted and individually sewn by expert leather craftsmen Each piece is true to form, comfortable, and feature a luxurious cushion system.

Naturally there is a range in quality of the reproductions on the market. Be assured Gibraltar are tops in quality in every possible way! Today classic furniture is produced by many different manufacturers, some with great care and attention to details, others with less care. Many lower cost releases will compromise quality by using vinyl, pig leather, or low cost Chinese inferior hides.

Copy or original? We call the items what they truly are: “reproductions” of old design, no matter who produces them today. Our items do live up to all modern expectations on appearance and durability, even under intense scrutiny. They are all New Reproductions of Modern Classics at a price that can’t be beat!

Q: WHERE ARE YOUR REPRODUCTIONS MADE?

A: We sell these products from two main sources.

1. Italian leather, Italian stainless Steel, European construction. We source these models from Italy viaGordon International. We use 100% Italian Leather and 100% stainless steel frames. As Italian labor is more costly than non -European overseas sources the cost corresponding goes up. Please visit http://www.gordoninternational.com for pricing info. It takes 15-20 hours to pay these chairs. Labor in Europe is about $30 per hour. This makes the total cost higher. However, we mark down all of these models and the price that you will pay will be 30% off of the list price. We deep discount all of these models as we are a factory direct internet wholesaler.

2. Italian leather, Italian stainless Steel, Non-European construction. We source these models from our own overseas factory. We use 100% Italian leather and 100% stainless steel frames. As overseas labor is less expensive than European workmen the total price goes down accordingly. It takes 15-20 hours to pay these chairs. Non-European labor is about $3 per hour. This makes the total cost lower. We deep discount all of these models as we are a factory direct internet wholesaler.

The quality is virtually the same, the materials are the same, and the end product is the same. Therefore the choice is yours.

We ship factory direct so that you don’t have to pay a middle man for a mark up. This means you get the wholesale price and a great product at unbeatable prices Gibraltar is based in Beverly Hills California and can be found on the web at www.gibraltarfurniture.com. This firm has been in operation for five decades, and is an insider secret weapon for blue chip merchandise at warehouse prices. Yahoo reports that Gibraltar Furniture has “The best prices, models, and service of any site on the internet. This store is nirvana for people who want Bauhaus, art deco, modern, mid century, or designer furniture at wholesale prices.”

All purchases are fully covered by Lloyds of London and the Yahoo buyer’s protection plan. The Yahoo! Buyer Protection Program covers any item purchased through Yahoo! This protection covers purchases of up to $1000

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DISCOUNT MODERN FURNITURE -WWW.GIBRALTARFURNITURE.COM

800 416 3635-Gibraltar Furniture is a secret weapon website for high end furniture at wholesale prices. We ship manufacature direct so that you don’t have to pay a middle man for a mark up. This means you get factory direct warehouse units, great product, and unbeatable prices.

Gibraltar is based in Beverly Hills California and can be found on the web at www.gibraltarfurniture.com. This firm has been in operation for five decades, and is an insider secret weapon for blue chip merchandise at warehouse prices. Yahoo reports that Gibraltar Furniture has “The best prices, models, and service of any site on the internet. This store is nirvana for people who want Bauhaus, art deco, modern, mid century, or designer furniture at wholesale prices.”

A Google™ search indicates that one of the foremost sites for high end furniture at wholesale prices is Gibraltar. “This West coast Internet pioneer features retro, modern, and post-modern furnishings at rock bottom prices. Gibraltar offers an exceptional array of wholesale, architectural, modern, high quality items at factory direct discount prices. Gibraltar Furniture is one of the leaders in the world of Internet modern architectural products. Gibraltar sells furniture manufactured in Italy, Asia, and the USA and all sales are tax free outside of California.” This Beverly Hills 90210 store has been in business for over 50 years!


All purchases are fully covered by Lloyds of London and the Yahoo buyer’s protection plan. The Yahoo! Buyer Protection Program covers any item purchased through Yahoo! This protection covers purchases of up to $1000

Q: WHAT IS THE DIFFERENCE BETWEEN YOU AND DWR?

A: Our products are similar in design, construction, scale, and materials used in the higher priced DWR versions. The main difference between us and DWR is that they charge full list price for everything that they offer. Conversely, we deep discount all of our products.

Therefore the major difference is the amount of money that you will be saving by selecting our items vs. the DWR editions. Plus on our classic chrome items we offer a complimentary upgrade on our frames that DWR will charge you an arm and leg for.

For instance, on the Knoll Barcelona releases DWR offers the standard frame model. This means that you will be getting black pig iron that is dipped in chrome. Both Cassina and Knoll offer an upgraded stainless steel version. However the up charge for such will be significantly more.

We think our customers deserve a higher grade of product than this. Therefore we require our factories to use stainless steel frames that are buffed to a highly polished finish instead. For instance we use imported, heavy gage, all stainless steel, highly polished 12 MM frames on all of our Barcelona pieces.

This costs us far more, but the result is well worth this extra effort. The end product lasts a lifetime and is very durable. In comparison DWR regular chrome plated products will start to shed and peel over the years. Plus oxidation will occur on a chrome piece whereas highly polished stainless steel is impervious to rust, oxidation, and metal corrosion.

In addition we only use 100% imported Italian leather for each and every product we manufacture. This premium full leather material is the finest that money can buy!

With DWR, Herman Miller, and Knoll you are also paying extra for the use of licensed products. This adds greatly to the price of each piece. Many of the designs that DWR, Herman Miller and Knoll sell are now in the public domain for classic Bauhaus models. In the past manufactures had to pay an extra fee for the use of these designs and the artist was paid a fee for each product that was produced. However most of these products no longer require such. But companies such as Knoll and Herman Miller did not lower their prices to reflect this change.

Instead they just pocket the sum they once paid to the architect. Rather than decreasing the prices to reflect the lower production costs for these items the manufactures have decided to raise them. The only ones that are being fooled by this is the un-informed public. DWR prices are costlier than ours in that you have to pay for all of their stores, advertising, marketing, and promotional costs. Also DWR charges taxes in all the states that they have stores in. We use the direct to the consumer model instead. Consequently you will be getting the factory direct, wholesale price, instead of the top dollar retail price that DWR offers.

Q: HOW DO YOUR REPRODUCTIONS COMPARE TO HERMAN MILLER AND KNOLL PRODUCTS?

A: We sell both factory authorized originals and reproductions at a lower price point. Either way you will end up saving money when you purchase from us as we are an internet deep discounter.

Many people ask us if our products are re-productions or Herman Miller or Knoll originals. Herman Miller, Knoll, and Gibraltar Furniture all sell re-production pieces as the originals are very valuable art pieces and reside in museums or private collections. Plus if you purchased an original edition you may not want to use such for every day use as this would be very risky practice. Therefore Herman Miller, Knoll, and Gibraltar Furniture all sell reproductions of the original design. Herman Miller and Knoll charge you more for this privilege. Gibraltar feels that the wise customer wants value, design, and purity. Therefore we charge you less for the same piece!

Many of our pieces are 100% accurate reproductions of the Knoll and Herman Miller classics. We have faithfully duplicated all of the design elements including the original dimensions, style, form, and exact materials at a fraction of the price.

For instance, all of our cushions are a perfect combination of seating softness, comfort, and linearity which insures crisp design lines. No short cuts are taken and the leather sources we use are the best in the world!

We use the Internet as our showroom in that we are a factory direct wholesale source. In a word we a comparable to Amazon.com re: our factory direct pricing.

However your purchase is risk free. We offer a hassle free, no questions asked, 7 day return policy. Your purchase is also fully guaranteed by both Lloyds of London and the Yahoo buyer’s protection plan.

THE ART OF FURNITURE BY SALVADOR DALI

Art and furniture have come together on the web at www.gibraltarfurniture.com

A flamboyant painter and sometime writer, sculptor and experimental film-maker, Salvador Dali was probably the greatest Surrealist artist, using bizarre dream imagery to create unforgettable and unmistakable landscapes. In addition to sculpture, film, and art the legendary Spanish creator produced a dazzling array of remarkable furniture pieces offered by Gibraltar at 800 416 3635 or sales@gibraltarfurniture.com

Dali


For the first time in history the entire collection is presented in its entirety directly from Spain. Moreover Gibraltar is the only source to present the entire catalog on the web for discount prices. And includes free shipping on all items. The collection consists of the Leda Low Table, the Leda armchair, Vis a Vis sofa, Barcelli Lamp, Muletas Lamp, Cajones Lamp, and the Rhinoceros door handle.

These offical releases range from a low of $2, 073 for a Dali cast art piece door handle all the way up to to $28,853for the Salvador Dali Vis à Vis Conversation Bench.

The Leda Low Table was originally designed in 1 937, and was based on Dalí’s painting Femme à la tête rose” (1935) This surreal piece is composed of lacquered and polished solid brass legs, brushed brass top, with lacquered Carrara marble egg. It measures L 75” x W 17.5” x H 16.5”

Leda Low Table

The companion Leda armchair is also made of acquered and polished solid brass and measures D 16” x W 23.5” x H 35.5” / seat H 19”. This unique seating sculpture runs $20,226

Leda Armchair

We feel that a bit of art history knowledge is helpful in understanding and appreciating the art of Salvador Dali’s furniture.

The multi-media artist was born in Figueras, Catalonia. He educated at the School of Fine Arts, located in Madrid Spain. After 1929 he espoused surrealism, although the leaders of the movement later denounced Dalí as overly commercial. Dalí’s paintings from this period depict dream imagery and everyday objects in unexpected forms, such as the famous limp watches in The Persistence of Memory.

Dalí moved to the United States in 1940, where he remained until 1948. His later paintings, often on religious themes, are more classical in style. They include Crucifixion and The Sacrament of the Last Supper. Dalí’s paintings are characterized by meticulous draftsmanship and realistic detail, with brilliant colors heightened by transparent glazes. Dalí designed and produced surrealist films, illustrated books, handcrafted jewelry, and created theatrical sets and costumes. Among his writings are ballet scenarios and several books, including The Secret Life of Salvador Dalí (1942) and Diary of a Genius (1965).

In addition to furniture Dali concentrated on accessories including lighting pieces. The Bracelli lamp is an archetypal design of Jean Michel and Dali, adopted by Dali for his house at Port Lligat. Originally designed in 1937 this piece is made out of Beech wood covered in fine gold leaf, and includes a supporting bracket in pale varnished beech. The lamp is crowned in a handmade cotton and rayon shade.

Bracelli Lamp


The result is an angular almost unbalanced form, dreamlike and surreal. The reoccurring theme of the Muletas, or “crutch” appears here to restore order through frailty to the composition. Ironically, the appearance of crutches in Dali’s work can indicate a fragility of the human condition; here it seems to repair it. Ivory-colored cotton and rayon shade is hand made, 37 cm in diameter by 28 cm high. The lamp overall is an impressive 170 cm high. Gibraltar sells this remarkable unit for only $6000 and includes free shipping on this piece and every other unit in the collection.

Muletas Lamp


The Cajones Lamp is presented with buffed opal glass shades. Originally designed in 1937 this art piece sells for $2388. The carved structure is produced in pale varnished lime wood with feet of polished lacquered or chromed brass. Beige linen shade is handmade, 30cm in diameter by 30cm high. Lamp overall height is 67cm. It takes an E-27 100W spherical bulb.

Cajones Lamp


An interesting reoccurring theme we see in Dali’s paintings is that of the Muletas, or “crutches”. The appearance of crutches in Dali’s work can indicate a fragility of the human condition or other element which appears. The Muletas Lamp is presented with buffed opal glass shades. The carved structure is presented in pale varnished lime wood. Beige linen shade is handmade, 45 cm in diameter and 40cm high. Muletas Lamp overall height is 175cm. It uses an E-27 100W spherical bulb.

Muletas Lamp

Gibraltar Furniture is proud to offer the entire line of authentic licensed Dali line of high end pieces to collectors interested in certified pieces. All of our exclusive items are numbered, certified, and come with letters of authentication for the descriminating conosuire of fine art pieces.

Buyers are reminded that Gibratlar is also offering a special promotion for all on-line orders. Collectors can use the Cupon code Save50 to take another $50 off of any Dali order


“The only difference between myself and a madman, is that I am not mad!” Dali

Dali

Danish Modern Furniture – Poul Kjaerholm New Releases

Poul Kjaerholm is in the vanguard of the modern furniture designers. His work is legendary in the pantheon of architectural inspired design, and he helped to popularize steel, textile, and woven cane as landmark materials.

Born in 1929 in Oster Vra, Denmark, Poul Kjaerholm began as a cabinetmaker’s apprentice. He finished his understudy as a cabinet maker with Grønbech in 1948, and graduated from the School of Arts and Crafts in Copenhagen in 1952 with the PK25 chair that is still produced by Fritz Hansen.

In 1955, Poul Kjaerholm released the famous PK22, for which he received the Lunning Award. In 1958, he became an assistant at the Royal Danish Academy of Arts in Copenhagen, and a lecturer in 1959. He became head of the Institute for Design in 1973, and finally professor in 1976 until his premature death in 1980. During these years he designed dozens of chairs, lounge chairs, and tables that became landmarks for Danish furniture design, including the famous PK24 lounge chair.

Most of his furniture was produced by his friend E. Kold Christensen in Hellerup.
His designs are in the permanent collection of the Museum of Modern Art in New York, the V&A Museum in London, and other museum collections in Denmark, Norway, Sweden and Germany. He won numerous awards in industrial and graphic design, including two Grand Prix at the Milan Trienale (1957 & 1960), the ID Award, and the legendary Lunning Award.
Fritz Hansen is the official source for the entire Poul Kjaerholm series. This venerable Danish manufacturer offers high-end product at stratospheric prices. We recommend the Frit Hansen line to all of our customers where money is of no object. However, not all collectors have unlimited funds.
Gibraltar Furniture is a good resource for design addicts looking for top-rate Poul Kjaerholm inspired reproductions of the originals at popular prices. All of the materials, design lines, and specs for all of the Gibraltar releases are the same as the European manufacturers. Gibraltar out-sources the production of these design classics to our overseas factories in order to cut labor costs. We use the same high quality imported leather, wicker, and stainless steel frames that the Danish manufacturers use.

We only accept the very best, imported, quality items at Gibraltar! This applies to the quality of hides as well as the fabrics that we use on all Poul Kjaerholm products. Consequently, we have chosen the finest suppliers for all of our raw materials. For instance, we insist on using only 100% imported Italian leather. The hides must be of superlative quality. We insist that every manufacturing detail conforms to the original lines. Craftsmanship, sewing and upholstery are a huge priority to us. In the end, the biggest difference that you will notice is the large sum of money that you will save via Gibraltar vs. the European makers.

Historically, most of Poul Kjaerholm’s pieces have been priced at astronomically high levels. For instance, the PK22 retails for $3,655.00 at Hive Modern. Gibraltar is proud to offer a similar piece for only $1,475.00!

Similarly, the PK24 Chaise Lounge in Wicker/Leather is offered at $11,732.00 at Retro Modern. Gibraltar sells an item of similar design for only $1,500.00. A wise consumer would end up saving over $10,000 by going with the Beverly Hills 90210 version instead of the higher priced Fritz Hansen original design.

The PK20 Easy Chair in Leather will run you $8,576.00 from Retro Modern. You can get a replica of this release from Gibraltar for only $1,475.00. With the additional savings, you could plan a trip to Denmark for your entire family.

Gibraltar offers the entire line of products from Compar, David Edward, Davis Furniture, Fabulux, Firefarm, Girari, Gordon International, Grey, Havaseat Chairs, Innovation, IQMatics, Janke, Jet Age, Kenshoma, Litto Kids, Lunar Lounge, Malik, Ooba, Oeuf, Offi, OFM, Ogus Design, The Phillips Collection, Serralunga, Studio4LA, Touch Design/Lighting, Trevi Outdoor, the Vessel Architectural Pottery collection, Zuo Modern, and 100 Times Better, among others.

For additional information on the news that is the subject of this release, please contact Bradley Friedman, Director of Pubic Relations, via email.

Images for all products can be obtained at www.gibraltarfurniture.com.

Contact:
Bradley Friedman
Director of Public Relations
310.276.8889
sales@gibraltarfurniture.com